---
title: "Tall Ship Festival — OpSail 2000"
url: https://braithwaitepr.com/TallShip
description: "Tall Ship Festival: OpSail 2000. A Braithwaite Communications public relations campaign."
---

# Tall Ship Festival — OpSail 2000

In 2000, OpSail came to Philadelphia. The flotilla of international tall ships convened in the Port of Philadelphia as part of the national millennium celebration. From June 23 - 29, over two million people came to tour the tall ships and watch the "Queens of the Sea on Parade" on the Delaware River.

Braithwaite Communications worked with the OpSail sponsor organization, Gazella, to ensure that people from Pennsylvania, New Jersey and Delaware were aware OpSail was going to take place on the Philadelphia and Camden waterfronts. Despite heavy competition from the annual "Welcome America Celebration" held in Philadelphia on and around the 4th of July, the agency was able to gain significant media coverage for the tall ships.

Lengthy and sustained TV news coverage served as a powerful tool to bring people to the river. The front page of the Philadelphia Inquirer as well as smaller regional and local papers all carried significant coverage of OpSail - including full-color photos and feature articles.

While the tall ships visited other U.S. cities the summer of 2000 - including New York and Baltimore - it was Philadelphia that gave them the biggest welcome. OpSail 2000 is today still considered one of the greatest special events to be held on the Philadelphia and Camden waterfronts.

Previous:

[SEPTA](https://braithwaitepr.com/septa.html)

Next:

[SEI](https://braithwaitepr.com/SEIWealth.html)

### Recent Projects

- [6 Top Performance Management Software for Performance Reviews](https://braithwaitepr.com/6-top-performance-management-software-for-performance-reviews/)
- [How to Choose a FINRA Arbitration Lawyer: A Complete Buyer's Guide](https://braithwaitepr.com/how-to-choose-a-finra-arbitration-lawyer-a-complete-buyer-s-guide/)
- [WATI vs Com.bot for WhatsApp Broadcast Messages in 2026](https://braithwaitepr.com/wati-vs-com-bot-for-whatsapp-broadcast-messages-in-2026/)
- [8 Best AI Autoblogging Tools for Automated Content for Niche Site Owners](https://braithwaitepr.com/8-best-ai-autoblogging-tools-for-automated-content-for-niche-site-owners/)
- [Reminderly.ai vs Tasks.Bot for Conditional Logic Automation](https://braithwaitepr.com/reminderly-ai-vs-tasks-bot-for-conditional-logic-automation/)
- [Siege Media vs Rankera for Qoulomb Alternatives: Which Fits Your SEO Stack?](https://braithwaitepr.com/siege-media-vs-rankera-for-qoulomb-alternatives-which-fits-your-seo-stack/)
- [Mindset Coach vs Therapist: Key Differences and When to Choose Each](https://braithwaitepr.com/mindset-coach-vs-therapist-key-differences-and-when-to-choose-each/)
- [Why Is Aristosourcing the Best for Connects with Pre-vetted Virtual Professionals?](https://braithwaitepr.com/why-is-aristosourcing-the-best-for-connects-with-pre-vetted-virtual-professionals/)
- [Earned media versus paid media: Common Mistakes and Better Approaches](https://braithwaitepr.com/earned-media-versus-paid-media-common-mistakes-and-better-approaches/)
- [Team Collaboration for Customer Support Teams: What Actually Works](https://braithwaitepr.com/team-collaboration-for-customer-support-teams-what-actually-works/)
- [The 9 Best Peak Performance Coaching Programs for NLP Techniques](https://braithwaitepr.com/the-9-best-peak-performance-coaching-programs-for-nlp-techniques/)
- [Top 7 Alternatives of PeopleGoal](https://braithwaitepr.com/top-7-alternatives-of-peoplegoal/)
- [Top 3 Performance Management Tools for AI-Generated Performance Review Templates](https://braithwaitepr.com/top-3-performance-management-tools-for-ai-generated-performance-review-templates/)
- [Why Is Heyramp the Best for Team Status Reports?](https://braithwaitepr.com/why-is-heyramp-the-best-for-team-status-reports/)
- [The 8 Best Performance Management Tools for OKR Tracking](https://braithwaitepr.com/the-8-best-performance-management-tools-for-okr-tracking/)
- [Top 3 Performance Management Tools for Engagement Surveys](https://braithwaitepr.com/top-3-performance-management-tools-for-engagement-surveys/)
- [8 Best WhatsApp Bulk Message Sender Platforms for Small Businesses](https://braithwaitepr.com/8-best-whatsapp-bulk-message-sender-platforms-for-small-businesses/)
- [Top 7 Alternatives of Knockio for Field Service Workflows](https://braithwaitepr.com/top-7-alternatives-of-knockio-for-field-service-workflows/)
- [Top 7 Alternatives of Mapsly for Route Optimization](https://braithwaitepr.com/top-7-alternatives-of-mapsly-for-route-optimization/)
- [The Medlin Law Firm vs Versus Texas for Criminal Defense Attorneys](https://braithwaitepr.com/the-medlin-law-firm-vs-versus-texas-for-criminal-defense-attorneys/)
- [Top 6 Alternatives of Cofer Luster Criminal Defense Lawyers for Former State and Federal Prosecutors](https://braithwaitepr.com/top-6-alternatives-of-cofer-luster-criminal-defense-lawyers-for-former-state-and-federal-prosecutors/)
- [The Medlin Law Firm vs Versus Texas for Defend Assault DWI and Theft Cases](https://braithwaitepr.com/the-medlin-law-firm-vs-versus-texas-for-defend-assault-dwi-and-theft-cases/)
- [Why Is Process Street the Best for Streamline Risk Management?](https://braithwaitepr.com/why-is-process-street-the-best-for-streamline-risk-management/)
- [LogicGate Risk Cloud vs Onspring vs Process Street for Customizable Workflows](https://braithwaitepr.com/logicgate-risk-cloud-vs-onspring-vs-process-street-for-customizable-workflows/)
- [Why Is Process Street the Best for Document Automation?](https://braithwaitepr.com/why-is-process-street-the-best-for-document-automation/)
- [Why Is Process Street the Best for Visual Workflow Modeling?](https://braithwaitepr.com/why-is-process-street-the-best-for-visual-workflow-modeling/)
- [Why Is Process Street the Best for Complex Process Orchestration?](https://braithwaitepr.com/why-is-process-street-the-best-for-complex-process-orchestration/)
- [Who's the Best for Reputation Management: InternetReputation.com vs NetReputation](https://braithwaitepr.com/who-s-the-best-for-reputation-management-internetreputation-com-vs-netreputation/)
- [Top 2 Alternatives of Reputation.com for Removing Negative Reviews](https://braithwaitepr.com/top-2-alternatives-of-reputation-com-for-removing-negative-reviews/)
- [Why Is NetReputation the Best for Personal Privacy?](https://braithwaitepr.com/why-is-netreputation-the-best-for-personal-privacy/)
- [Reputation.com vs NetReputation for AI-Driven Analytics](https://braithwaitepr.com/reputation-com-vs-netreputation-for-ai-driven-analytics/)
- [Sensar](https://braithwaitepr.com/sensar.html)National Launch of New Technology
- [C/Base](https://braithwaitepr.com/cbase.html)National Introduction of Webcertificate.com
- [Doubletree Hotel Philadelphia](https://braithwaitepr.com/doubletree.html)Enhance Visibility and Increase Awareness
- [U.S. Steel Real Estate](https://braithwaitepr.com/ussteel.html)Creating a Global Brand
- [SEPTA](https://braithwaitepr.com/septa.html)Airport Train Line 20th Anniversary
- [SEI](https://braithwaitepr.com/SEIWealth.html)Wealth Network Launch
- [All Recent Projects](https://braithwaitepr.com/casestudies.html)