MARKETING EYE FOR THE PR SHY
Firm to offer free full-day marketing make over for one lucky company
Philadelphia - September 9, 2003 - Braithwaite Communications, a regional marketing and public relations firm, today announced its "Marketing Eye for the PR Shy" promotion. This program is a free, full-day Marketing Makeover valued at $5000. In a single, intensive day, a team of five of the agency's senior marketing professionals will advise and offer strategic recommendations for a winning regional company or organization.
The makeover is modeled after the summer's hottest TV show, BRAVO's "Queer Eye for the Straight Guy," in which five gay experts give style tips, home makeovers and personal make-betters to straight guys.
"Too many companies today are caught up in the dollars and cents of their corporate profile and they forget the brand behind it all," said Hugh Braithwaite, President of Braithwaite Communications. "A company's brand is a huge component of its sales success. Our goal is to give a company an opportunity to step back and re-asses its messaging, ultimately refreshing its course of action. We're out to make-over the corporate world, one brand at a time."
Braithwaite Communications will provide hands-on advice, consultation and recommendations in five specific areas:
- Dressing up marketing and sales materials - an extensive audit of all current marketing and sales materials followed by a revamp session to enhance targeted messages and branding;
- Grooming of website content and online image - a full-service review of all web content and design directing the company's next steps toward network overhaul;
- Manners and protocol for dealing with the media - a mini media-training Bootcamp session specifically targeted to prepare company for interview situations and media interaction situations;
- Sales messaging makeover session - a full review of company sales goals and subsequent messaging revitalization;
- Recipes for successful internal communication - a message itinerary for the office, developed to keep internal communications consistent and effective.
To nominate a deserving company, please fill out an entry form found at www.braithwaitepr.com. The winning company will be chosen on Monday, October 27, 2003.
About Braithwaite Communications
Braithwaite Communications is a Philadelphia-based independent public relations firm specializing in strategic marketing, media training, public affairs and crisis management. Founded in 1996, the firm provides leadership and counseling to select national and local clients in the technology, e-commerce, consumer products, business services and healthcare industries.
|